Why Upcycle?

In the Oxford English Dictionary, upcycle is defined as:

reuse (discarded objects or material) in such a way as to create a product of a higher quality or value than the original

Why does this matter? Americans send over 10.5 million tons of clothing to landfills every year. Textile waste occupies nearly 5% of all landfill space. The sad this is that it doesn't have to be this way. We can all do our part to make better choices when shopping for clothes. We can choose to buy fewer, better quality clothing items and keep them longer instead of buying cheap fast fashion and discarding it after wearing it only a few times. We can also extend the life of those unwanted items by donating them to Goodwill, The Salvation Army or Oxfam instead of just tossing them into the trash. We can also upcycled them by turning old unwanted clothes into new clothing and accessories!

The first collection I've been working on at NOORISM is about doing just that! We are taking old unwanted jeans and creating beautiful one of a kind summer hats. The photo shoot is happening next week, but here's a sneak preview of what's to come...

...until next time

NOOR