WHY WILL YOU WEAR DENIM?
In case you didn't know, tomorrow is Denim Day. Denim Day is a campaign run by Peace Over Violence in honor of sexual awareness month. ...
Shop NOORISM In The Stores!
I am excited to announce that NOORISM Upcycled Denim Hats can be found in a few stores in NYC this Spring. Stop by, try them on and pick...
Watch Us On YouTube
If they say a picture is worth a thousand words, then a video is worth a thousand pictures! I had an amazing opportunity last week to...
The New Collection
I'm excited to announce that the Fall 2016 NOORISM collection is ready for viewing! I know August and September seems like a long way...
Behind The Scenes @NOORISM
This week has gone by incredibly fast. Time really does fly when you are having fun. We just finished shooting our Fall 2016 look book...
BROOKLYN CALLING
Recently, I've been spending a lot of time in Brooklyn. Walking by the Gowanus canal, hitting up the boutiques on Atlantic Avenue, and...
#OFF THE GRID
A couple of weeks ago, I was able to get away from everything and head to the middle of nowhere in upstate, NY. The cabin we stayed in...
DIRTY DENIM
Making a pair of jeans is a very dirty, very toxic process. Xintang, China is known as the denim capital of the world and it is so...
THANKFUL FOR... CONSUMPTION?
As we are all getting ready for Thanksgiving, most stores are already displaying Christmas merchandise. Isn't it a little early? What's...
Meet Elly
Finding old jeans, taking them apart seam by seam, and turning them into something great and new is not such an easy task. Especially,...
